Shouldered AI / For HVAC companies and heating and air shops
You be the HVAC tech. We shoulder the rest.
When the first heat wave or the first cold snap hits, every phone in town rings at once. Shouldered gives your heating and air company one HQ that books the jobs, fills the trucks, renews the maintenance plans and sends the invoice before the van pulls away. You keep people comfortable. We shoulder the rest.
"The phone melts down the first hot week."
Tabitha at the Service Desk answers every message, texts back every missed call, sorts no-heat and no-cool from routine, and books them on the board by area so your techs are not crossing town.
"Our maintenance plans never get renewed."
Lydia at the Sales Desk tracks every plan member, books spring and fall tune-ups ahead of the rush, and sends the renewal before it lapses.
"Techs hate paperwork."
Matthew at the Finance Desk builds the invoice from the job notes, takes payment at the door and chases anything left open, so your techs just fix and go.
"Big quotes go cold."
Lydia at the Sales Desk follows up on every system replacement quote, answers the common questions and tells you who is ready to sign.
Simon and seven desks of Heroes, working for hvac.
Each morning tells you calls waiting, trucks booked, plans up for renewal and cash in and owed.
Answers no-heat and no-cool messages, texts back every missed call, books them, sends arrival texts and checks back after the repair. Answering calls by voice is coming soon; until then calls ring through to your team, and every missed call gets a text back.
Sells and renews maintenance plans, follows up on replacement quotes and reminds members of their tune-up.
Invoices on the spot from the job, takes payment, chases late payers and keeps the books clean for your accountant.
Runs the dispatch board by truck and zone, tracks permits and equipment registrations, and orders the season's parts list.
Sends the 'get your furnace checked before the cold' and 'beat the heat' notes, and asks happy customers for reviews.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
The first cold night of the year, 41 no-heat calls and texts come in before 8 am. HQ answered every text and texted back every missed call, put the elderly customers and the families with babies first, and spread the rest across your six trucks by zone. Each customer got a text with a time window. By evening every job is invoiced, twelve plan members are booked for tune-ups next week, and Simon tells you the day's numbers in two lines.
An illustration, not a promised result.
Start
Most shops with up to 5 people start on Small: 80 hours a month, $750 a month paid for the year (Founding price: $500, first 50 companies only), plus $1,000 onboarding once. Dispatch, invoicing and maintenance plan renewals are handled from the first month.
Grow
As you add trucks, move to Medium (up to 20 seats, 200 hours, $1,875 a month paid for the year) or add hours at $12.50 each for the busy seasons. Your next hire is for the trade, not the admin.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Can it handle the seasonal rush?
Hours count only while HQ is working, like minutes on a phone plan. In busy months you can add hours at $12.50 each, and in slow months you use fewer.
Will it sell maintenance plans?
It offers your plans to the right customers, books tune-ups and sends renewals. You set the price and the terms; it follows them.
Does it connect to our dispatch and payment tools?
We connect it to what you already use during onboarding. Your customer list, job history and numbers stay in your own system. We work inside it, we do not take it.
How fast will we see a difference?
You can try a 7 day trial environment set up for HVAC. Onboarding is one 1-hour call. Setup takes up to 30 days, results can show in months 2 and 3, and it runs smoothly by month 6.
What if it does not work for us?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com