Shouldered AI / For realtors and small brokerages
You be the realtor. We shoulder the rest.
You are at a showing when the next buyer calls. Shouldered gives you one HQ that answers leads, books showings and tracks every deadline from offer to close. You do the selling; the paperwork chase is Shouldered.
"Leads go cold while I am showing a house."
Lydia at the Sales Desk answers new leads quickly, asks what they are looking for and books a time with you.
"One missed contingency date can kill a deal."
Nehemiah at the Operations Desk tracks every date in each transaction you enter and reminds you and the right people ahead of time.
"My past clients forget me by the next move."
Silas at the Marketing Desk keeps in touch with past clients through the year with notes you approve.
"Coordinating lenders, inspectors and title is a full time job."
Nehemiah at the Operations Desk keeps everyone on the same timeline and tells you what is waiting on whom.
Simon and seven desks of Heroes, working for realtors.
Starts your day with new leads, showings booked and dates coming up on every deal.
Answers buyer and seller inquiries, qualifies them and books showings and listing appointments.
Tracks inspection, appraisal, financing and closing dates for every deal.
Posts your approved listings and sends past clients friendly check ins.
Keeps buyers and sellers updated on where their deal stands.
Tracks commissions due at closing and your business expenses.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
Simon's note at 7 says two new buyer leads came in overnight and both have showings booked Saturday. The inspection period on Maple Street ends Thursday, and the buyer and their lender already got a reminder. Five past clients got a happy home anniversary note. You spend the day in houses with people.
An illustration, not a promised result.
Start
Start with the Small HQ (up to 5 seats, 80 hours a month) at $750 a month paid for the year (Founding price: $500, first 50 companies only), plus $1,000 onboarding. Lead follow up and transaction deadlines are Shouldered first.
Grow
Bring on more agents with extra seats at $25, or move to Medium for up to 20 seats, so the team grows sales without growing paperwork.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Does it work with my existing tools?
Your data stays in your own systems. HQ works alongside them and you decide what it sees.
Will it negotiate or advise clients?
No. It answers, books, reminds and updates. The advice and negotiation are yours.
I am a solo agent. Is this too much?
A solo agent gets the most out of it: a whole HQ answering leads while you are out showing.
When can I start?
The Hero is available now at $25 a seat a month. HQ launches in December 2026, and the founding list is open today.
What if it does not help?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com