Shouldered AI / For private equity, holding companies and roll-ups
One HQ for every company you buy.
Every small business you buy comes with its own way of doing things. Shouldered puts each one on the same HQ, so you can start small and grow to any size without changing systems.
"Every company we buy runs on a different mess."
Each company gets its own HQ on the same system, so invoicing, payroll prep and reporting look the same everywhere.
"Integration takes months and the seller's team gets tired."
HQ takes the admin off the team, so the people who stayed can keep doing the work they are good at.
"I can't see the numbers until the month closes."
Admin hours, how fast each company gets paid and revenue sit in one view you can check any day.
"What works for three companies breaks at thirty."
It is the same system at every size. Add a company, add an HQ, nothing gets rebuilt.
Simon and seven desks of Heroes, working for private equity.
Brings every company's numbers into one view for the holding company and flags what needs attention.
Sends invoices, chases late payers and keeps the books current at every company.
Moves a newly bought company onto the same scheduling, vendor and reporting routines as the rest.
Keeps onboarding, payroll prep and job posts consistent across every company.
Answers customers the same day at every location, so nothing slips during the handover.
Tracks licenses, renewals and contracts for each company, and hands decisions to your counsel.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
You closed on a fourth company last month. This morning its invoices went out on the same schedule as the other three, and two late payers already got a polite reminder. Simon has the weekly view ready: four companies, the same three numbers each, one flagged. You spend the afternoon looking at the next deal, not chasing the last one.
An illustration, not a promised result.
Start
Start with the holding company: an HQ from $750 a month for Small (Founding price: $500, first 50 companies only). Deal pipeline, reporting and your own admin get handled first.
Grow
Then each company you own can have an HQ of its own from $750 a month (Founding price: $500, first 50 companies only). Buy 10, get the 11th free.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Do we have to replace the tools each company already uses?
Not on day one. Each HQ starts with what the company has and brings it onto the same routines over time.
What happens to the team at the company we bought?
They keep their jobs and lose the paperwork. The next hire is for the trade, not the admin.
Does it give financial or tax advice?
No. It prepares and tracks. Decisions stay with you and your licensed advisers.
Is there a guarantee?
Yes, for each HQ: if HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
How does pricing work across many companies?
The holding company runs on it first, then each company is $750 a month paid for the year (Founding price: $500, first 50 companies only). Buy 10, get the 11th free.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com