Shouldered AI / For optometrists and independent eye care practices
You be the optometrist. We shoulder the rest.
Every year your patients need you again, if someone reminds them. Shouldered gives your practice one HQ that sends exam reminders, tracks frame and lens orders and follows up on billing. Patient records stay in your own system and the exam stays with you.
"Patients forget their annual exam."
Nehemiah at the Operations Desk sends the yearly reminders you approve and books them in.
"Glasses orders get lost between lab and pickup."
Nehemiah at the Operations Desk tracks each order you log and tells the patient when it is ready.
"Our reviews do not match the care we give."
Silas at the Marketing Desk asks happy patients for reviews with messages you approve.
"Vendor bills and balances pile up."
Matthew at the Finance Desk tracks bills and balances and prepares them for your approval.
Simon and seven desks of Heroes, working for optometrists.
Shows you exams booked, orders waiting and money owed each morning.
Sends exam reminders and tracks frame, lens and contact orders.
Tells patients when glasses are ready and answers general questions.
Asks for reviews and shares your approved new frame arrivals.
Tracks vendor bills, balances and payroll prep for your approval.
Posts openings for opticians and techs and books interviews.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
Simon's note says twenty patients were due for annual exams this month and twelve have booked. Six pairs came back from the lab and those patients were told. A new frame line is posted on Instagram after your approval. You spend the day in the exam room.
An illustration, not a promised result.
Start
Start with the Small HQ (up to 5 seats, 80 hours a month) at $750 a month paid for the year (Founding price: $500, first 50 companies only), plus $1,000 onboarding. Practice admin like scheduling, billing follow up and staff paperwork is Shouldered first.
Grow
As your practice grows, move to Medium for up to 20 seats and 200 hours, so your next hire is for care, not the admin.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Do patient records leave our system?
Patient records stay in your practice's own system. We help with practice admin only, patients are not onboarded to Shouldered, and clinical decisions stay with you.
Is it compliance certified?
We do not claim compliance certifications. Patient records stay in your own system, and HQ works on practice admin, not patient care.
Can it manage the optical side too?
Yes. It tracks frame and lens orders you log and lets patients know when they are ready.
When can we start?
The Hero is available now at $25 a seat a month. HQ launches in December 2026, and the founding list is open today.
What if it does not help?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com