Shouldered AI / For Dallas small businesses and churches
You be the Dallas plumber. We shoulder the rest.
Swap in your trade: Dallas roofer, Dallas dentist, Dallas pastor. Your local Shouldered lead sets you up, and HQ takes the messages, invoices and follow ups and texts back every missed call so you can do the work.
"I'm on a job and the phone keeps ringing."
Tabitha at the Service Desk answers every message, texts back every missed call, books the work and tells you what came in.
"I finish the work and wait weeks to get paid."
Invoices go out the day the job is done, and late payers get a polite reminder until they pay.
"I want someone local I can call."
Your local Shouldered lead is in Dallas, and Shouldered is a Texas company run from Austin.
"I'd grow, but I can't take on more paperwork."
Double the jobs without doubling the paperwork. Your next hire is for the trade, not the admin.
Simon and seven desks of Heroes, working for Dallas.
Gives you a short daily view of what got done and what needs you.
Answers chat, email and text and texts back every missed call while you are on a job, and books the next one. Answering calls by voice is coming soon; until then calls ring through to your team, and every missed call gets a text back.
Sends invoices the same day and chases late payers politely.
Follows up on every estimate so fewer jobs slip away.
Asks happy Dallas customers for reviews and drafts your posts for you to approve.
Keeps trucks, crews and the calendar lined up across the metro.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
You are under a sink in Richardson when two calls come in. Both get a text back, one books for tomorrow, the other gets an estimate follow up. Last week's invoices went out on time, and a late payer paid this morning. At dinner, your phone stays in your pocket.
An illustration, not a promised result.
Start
Start with a Hero for each person at $25 a seat, or a Small HQ at $750 a month for up to 5 seats. Your local Shouldered lead helps set it up.
Grow
Grow to Medium for up to 20 seats, or talk to us about a custom plan. Firms with clients can give each client an HQ at $750 a month.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Is there someone local in Dallas?
Yes. Your local Shouldered lead is in Dallas, and Shouldered is a Texas company run from Austin.
Does it work for my trade?
Yes. There are trial environments by trade, and a trade with a template can go live sooner.
Do I need to know anything about AI?
No. If you can read an email, you can use it. HQ starts the work itself.
When can I start?
The Hero is available now. HQ launches in December 2026, and the Founding 50 list is open now.
Is there a guarantee?
Yes, for HQ: if HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com