Shouldered AI / AI for small business, made plain
You be the owner. We shoulder the rest.
Shouldered AI is AI for small business owners. Every person gets a Hero, an AI assistant for mail, calendar and to-dos, and the company gets one HQ of seven desks plus Simon that starts the work itself. You do the work you love; the admin is Shouldered.
"I don't know where to start with AI."
Start with a Hero today for $25 a month. No setup, no tech skills needed.
"I don't have time to learn new software."
You talk to Simon in plain words. HQ does the work.
"Is it worth it for a business my size?"
The Small HQ covers up to 5 seats for $750 a month paid for the year (Founding price: $500, first 50 companies only), with a six-month money back guarantee.
"Will my team be pushed out?"
No. Your team does the work customers pay for. Your next hire is for the trade, not the admin.
Seven desks. One HQ.
Directs it all and tells you what matters each morning.
Answers leads, sends quotes and follows up.
Posts, emails and asks for reviews every week.
Answers chat, email and text, texts back every missed call and handles bookings. Answering calls by voice is coming soon; until then calls ring through to your team, and every missed call gets a text back.
Sends invoices and follows up with late payers.
Keeps the schedule, vendors and purchasing moving.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
You start the day with a two minute note from Simon. While you work, leads are answered, invoices go out and tomorrow's customers get reminders. You end the day without a pile of admin waiting for you.
An illustration, not a promised result.
Start
Start with a Hero today at $25 a seat (Founding price $20). For the whole business, the Small HQ is $750 a month paid for the year (Founding price: $500, first 50 companies only), plus $1,000 onboarding once.
Grow
Grow into Medium for up to 20 seats, or talk to us about 21 people and up. You can double the jobs without doubling the paperwork.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
How can AI help a small business?
AI can answer leads, send invoices, book appointments, post marketing and track renewals. Shouldered puts all of that into one HQ that starts the work itself, plus a Hero assistant for each person.
Do I need technical skills?
No. You talk to Simon in plain words, and HQ does the work.
What does it cost?
The Hero is $25 a seat a month. The Small HQ is $750 a month paid for the year (Founding price: $500, first 50 companies only), plus $1,000 onboarding.
When can I start?
The Hero is available now. HQ launches in December 2026, and the Founding 50 list is open now for the first 50 companies.
Is there a guarantee?
Yes. If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com