Shouldered AI / The Hero: your own AI assistant
Your own AI assistant. Available now.
The Hero is Shouldered AI's personal AI assistant. It works for one person across mail, chat, calendar, to-dos and contacts, and it learns how you work. It costs $25 a seat a month (Founding price $20), and it is available now.
Your Hero: your own assistant. It helps you; HQ runs the company.
"My inbox runs my day."
The Hero sorts mail and chat, drafts replies and keeps your to-do list honest.
"I double book myself."
It works from your calendar and helps you find time and keep it.
"I don't want a long contract."
The Hero is month to month, cancel any time, with no onboarding fee.
"Can it run my business?"
No. The Hero works for one person and mostly waits to be asked. HQ, launching December 2026, runs the business.
Seven desks. One HQ.
Sorts your inbox and drafts replies for you to send.
Helps you keep up with messages and what you promised.
Finds times, books meetings and reminds you what is next.
Keeps your list current from what comes in.
Remembers who people are and when you last spoke.
Learns how you work so its help fits you better over time.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
You open your laptop to a short list: five emails that need you, three drafts ready, two meetings today. A client asks for a call and the Hero offers your open times. By the end of the day your to-do list matches what you actually promised.
An illustration, not a promised result.
Start
Start with one Hero at $25 a seat a month, month to month, no onboarding fee. It is $25 a seat. Founding price $20, first 50 companies only.
Grow
Add a Hero for each person on your team. When you want the whole business run, the Hero helps bring in HQ when it launches in December 2026.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
What is the Shouldered Hero?
The Hero is an AI assistant that works for one person across mail, chat, calendar, to-dos and contacts, and learns how they work. It is available now for $25 a seat a month.
How much does it cost?
$25 a seat a month, month to month, cancel any time, no onboarding fee. Founding price: the first 50 companies pay $20 a seat, for as long as they renew.
What is the difference between the Hero and HQ?
The Hero is one assistant for one person and is mostly reactive. HQ is seven desks plus Simon that run the whole business and start the work themselves.
Is it available now?
Yes. The Hero is available now. HQ launches in December 2026.
Where does my data go?
Your private data stays in your own system.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com