Shouldered AI / Agentic sales for small businesses
Every lead answered. Every quote followed up.
Agentic sales means AI that does the sales work on its own initiative: it answers leads, sends quotes, follows up and tracks renewals without being asked each time. Shouldered AI's Sales Desk, run by a Hero named Lydia, does this for small businesses, inside one HQ directed by Simon.
"Leads go cold before I call back."
Lydia at the Sales Desk answers new leads quickly, asks the right questions and books the next step.
"I send quotes and never follow up."
Every quote gets a polite follow-up on a schedule until the customer says yes or no.
"Renewals slip through the cracks."
It tracks renewal dates and reaches out ahead of time, so repeat business comes back.
"I hate being pushy."
Follow-ups are friendly and helpful, in your voice. You set the tone.
Seven desks. One HQ.
Shows you the pipeline in plain words each morning.
Answers new leads and gathers what you need to quote.
Prepares quotes for your approval and sends them.
Follows up on open quotes until there is an answer.
Tracks renewals and reaches out before they lapse.
Sends the invoice once the deal is won and the work is done.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
A lead fills in your website form at 9 pm. It gets a reply, two questions, and an offer of times to talk. By morning a quote is drafted for your approval. Three older quotes get their friendly follow-up, and one customer is reminded that their yearly service is due.
An illustration, not a promised result.
Start
Start with the Small HQ: up to 5 seats and 80 hours a month, $750 a month paid for the year (Founding price: $500, first 50 companies only), plus $1,000 onboarding once. Every seat comes with a Hero.
Grow
As your pipeline grows, add hours at $12.50 or move to Medium, so every lead keeps getting answered.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
What is agentic sales?
Agentic sales is sales work done by AI agents that start on their own: answering leads, sending quotes, following up and tracking renewals. Shouldered includes it as the Sales Desk, run by a Hero named Lydia, of its HQ.
Does it close deals for me?
It answers, quotes and follows up. You decide prices and terms, and Simon asks before anything big.
Does it work with my current tools?
Shouldered works across mail, chat, calendar and contacts. Ask us about your specific system during your trial.
When can I start?
The Hero is available now. HQ launches in December 2026, and the Founding 50 list is open now for the first 50 companies.
Where does my data go?
Your private data stays in your own system. Legal, tax, medical and financial decisions stay with you and your licensed advisers; Shouldered prepares and tracks, it never advises.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com