Shouldered AI / For gym and fitness studio owners
You be the gym owner. We shoulder the rest.
You opened a gym to change lives, then the inbox, the failed payments and the coach schedule took over. Shouldered gives your gym an HQ that follows up every lead, keeps members paying and coaches scheduled, so you can be on the floor building your community.
"Trial members never hear from us again."
Lydia at the Sales Desk follows up with every trial and walk-in, answers questions and books their next visit.
"Failed card payments pile up every month."
Matthew at the Finance Desk notices failed payments and follows up kindly until the card is updated.
"Members quietly stop coming."
Tabitha at the Service Desk checks in on members who haven't visited in a while and invites them back.
"The coach schedule is a weekly puzzle."
Nehemiah at the Operations Desk builds the class and coach schedule, handles swaps and lets members know about changes.
Simon and seven desks of Heroes, working for gyms.
Follows up with trials, walk-ins and web leads, books tours and handles membership renewals and upgrades.
Posts member wins, promotes challenges and events, and asks for reviews.
Answers questions about classes, prices and freezes, and checks in on members who drift.
Follows up on failed payments, tracks memberships and coach pay, and prepares records for your accountant.
Runs the class and coach schedule, tracks equipment repairs and keeps waivers organized.
Posts coach and front desk openings, organizes onboarding and tracks coach certifications.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
The 6 am class is full. While you coach, Sales follows up with five people who tried a class last week and books two tours. Matthew at the Finance Desk spots three failed payments and sends friendly update links. Simon tells you at noon that two tours became memberships, one failed card is fixed, and a coach needs Saturday covered, with two coaches already offered the shift.
An illustration, not a promised result.
Start
Start with Hero seats for your managers and coaches, then add HQ Small at $750 a month paid for the year, or Medium at $1,875 if you have more than five people on staff.
Grow
As you add classes, coaches or a second location, move up to Medium or talk to us about a custom plan, so you can add members without adding paperwork.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
Do I keep my gym software?
Yes. It works alongside the tools you already use and does the follow-up work they don't do on their own.
How does it help my front desk staff?
It handles the repetitive follow-ups so your team can greet members and keep the floor running.
Can it handle waivers and freezes?
It can send waivers, track who has signed, and process freeze requests the way you set them up.
When can my gym start?
The Hero is available now. HQ launches in December 2026, and the Founding 50 list is open today.
What if it doesn't help?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan. Tell us by month five.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com