Shouldered AI / For startup founders and small founding teams
You be the founder. We shoulder the rest.
Right now you are sales, finance, HR and legal at once. Shouldered gives you seven desks and Simon at headquarters, starting work on their own, so you can build the product and talk to customers.
"I am every desk and doing none of them well."
Seven desks start the work on their own and Simon reports to you, so each one is covered.
"Leads go cold while I build."
Lydia at the Sales Desk follows up with every lead and books calls on your calendar.
"The investor update is late again."
Matthew at the Finance Desk and Simon gather the numbers and draft the update for you to send.
"Hiring takes my whole week."
Barnabas at the People Desk writes the job post, sets the schedule, and books interviews.
Simon and seven desks of Heroes, working for founders.
Your headquarters: one place to ask what is happening across the company, and the drafter of your investor update.
Follows up with leads, books demos, and keeps your pipeline current.
Writes posts, newsletters and launch announcements in your voice.
Sends invoices, tracks spend, and prepares the numbers for your accountant and board.
Posts jobs, books interviews, and handles onboarding paperwork.
Tracks contracts, renewals and filing dates, with decisions left to you and your counsel.
Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.
Simon's morning note: five leads from the launch post have follow ups and two demos are booked. Last month's numbers are ready, and the investor update is drafted. Interviews for your first engineer are set for Thursday. You spend the day shipping the feature your customers asked for.
An illustration, not a promised result.
Start
Start with a Hero for each founder at $25 a seat, and the Small HQ (up to 5 seats, 80 hours a month) at $750 a month, with $1,000 onboarding once.
Grow
As the team grows, move to Medium for up to 20 seats, at $1,875 a month paid for the year (Founding price: $1,250, first 50 companies only), with $2,000 onboarding once. Your next hire is for the product, not the admin.
Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.
Two prices, and 50 Founding places.
First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.
Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.
Founding 50: of 50 places left. When they are gone, this price closes.
For you
An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.
- A seat a month
- $25
- Founding price, first 50 only
- $20
- A seat a month. Cancel any time
- No onboarding fee
- It stops where you stop. It does not run a business
Up to five people
5 seats and 80 hours a month. Onboarding $1,000, paid once.
- Paid for the year
- $750
- Month to month
- $1,100
- Founding price, first 50 only
- $500
- Simon and all seven desks
- Starts the work itself
- About $25 a day, paid for the year
- The six-month guarantee
- Arrives in December. Join the founding list now
Six to twenty people
20 seats and 200 hours a month. Onboarding $2,000, paid once.
- Paid for the year
- $1,875
- Month to month
- $2,750
- Founding price, first 50 only
- $1,250
- Everything in Small
- Room to grow without changing plan
- The six-month guarantee
Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.
Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.
The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.
We are pre-revenue. Is this worth it?
Many founders start with a Hero at $25 a seat and add HQ when customers arrive.
Will it give legal or tax advice?
No. We prepare and track. Decisions stay with you and your licensed advisers.
Where does our data live?
Your private data stays in your own system.
What if it does not help?
If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.
Who built this?
Shouldered runs on technology from the OurWorld group: ten years, more than $40M invested, 60+ engineers, running in 20+ countries. We have no outside funding.
A Christian-run company, and proud of it.
Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.
Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.
Pull up a chair.
Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.
Founding list
One of the first 50 places. Keep the Founding price as long as you renew.
Hold my place →Your Hero
$25 a seat (Founding price $20). Available now.
Start with your Hero →Telegram
The front door. Talk with us and with owners like you.
Join on Telegram →Or write to Simon: simon@shouldered.com