Shouldered AI  /  For florists and flower shops

You be the florist. We shoulder the rest.

Your craft is in the arrangements, not the inbox. Shouldered answers inquiries, takes orders, schedules deliveries and keeps the books, so you can make beautiful things.

What keeps you up at night

"Wedding inquiries pile up during the busy season."

Lydia at the Sales Desk replies quickly, gathers the date and style, and books a consult.

"Valentine's Day buries us every year."

Tabitha at the Service Desk takes orders and confirms delivery windows, and Operations plans the routes.

"I never know if the wholesaler bill is right."

Matthew at the Finance Desk checks every invoice against what came in.

"I forget to ask for reviews."

Silas at the Marketing Desk asks every happy customer the day after delivery.

What your HQ does

Simon and seven desks of Heroes, working for florists.

Lydia · Sales Desk

Follows up on wedding and event inquiries and sends proposals.

Tabitha · Service Desk

Takes orders, answers questions, and confirms delivery details.

Nehemiah · Operations Desk

Schedules deliveries and places wholesale flower orders.

Matthew · Finance Desk

Collects deposits, sends invoices, and checks supplier bills.

Silas · Marketing Desk

Posts your work, promotes holidays, and asks for reviews.

Barnabas · People Desk

Schedules extra hands for busy seasons and handles their paperwork.

Simon runs HQ: all the tech and all the brain power, and the one you talk to. Each of the seven desks is run by a Hero, and Simon directs all seven and answers for them. A person approves what matters, and legal, tax, medical and financial decisions stay with you and your licensed advisers.

A day with HQ running

Simon's morning note says 14 orders came in overnight, all with delivery times set. Two couples booked consults for spring weddings, and a deposit is in. The wholesale order for Friday's event is placed. You spend the morning with peonies, not paperwork.

An illustration, not a promised result.

How the math works

Start

Start with a Hero for each person at $25 a seat, and the Small HQ (up to 5 seats, 80 hours a month) at $750 a month paid for the year, with a $1,000 onboarding fee once.

Grow

Growing into more weddings and events? Add seats and hours as your season grows.

Your Hero is here to improve the human. Your HQ, led by Simon, is here to improve your business.

Your investment

Two prices, and 50 Founding places.

First, what the work costs you today. A full-time office manager runs most small businesses about $4,000 to $5,000 a month with taxes and benefits, and goes home at five. Every call nobody answers is a job that goes to someone else.

Business coaching often costs $5,000 to $7,500 for one session day. HQ does the work every month, with a coach running the Shouldered Way and workshops included. Already have a coach? HQ works alongside them.

Your Hero · available now

For you

An assistant for one person: mail, chat, calendar, to-dos and contacts. It learns how you work.

A seat a month
$25
Founding price, first 50 only
$20
  • A seat a month. Cancel any time
  • No onboarding fee
  • It stops where you stop. It does not run a business
Your HQ · Small

Up to five people

5 seats and 80 hours a month. Onboarding $1,000, paid once.

Paid for the year
$750
Month to month
$1,100
Founding price, first 50 only
$500
  • Simon and all seven desks
  • Starts the work itself
  • About $25 a day, paid for the year
  • The six-month guarantee
  • Arrives in December. Join the founding list now
Your HQ · Medium

Six to twenty people

20 seats and 200 hours a month. Onboarding $2,000, paid once.

Paid for the year
$1,875
Month to month
$2,750
Founding price, first 50 only
$1,250
  • Everything in Small
  • Room to grow without changing plan
  • The six-month guarantee

Prices are per month. Only the first 50 companies (the Founding 50) get the Founding price with a two-year commitment, paid yearly by bank transfer, and keep it for as long as they renew. Pay yearly by bank transfer and take 3% off. Onboarding is $1,000 for Small and $2,000 for Medium, paid once, and free at Shouldered events. It is one 1-hour call: technical setup with our technical team first, then your business with our team. The person who sold you HQ joins your onboarding call. Paid for the year, you get a named person who checks in every month. Month to month gets standard support. Twenty-one people and up is built around you. More seats are $25 each (Founding price $20), and more hours $12.50 each; hours count only while HQ is working, like minutes on a phone plan.

Enterprise and government. For large companies and public agencies. Custom plans start at $5,000 a month. Pilots are paid. We start SOC 2 Type 1 work in 2027. Texas agencies: we are working toward TX-RAMP.

The six-month guarantee · HQ plans

If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.

The onboarding fee is not refunded. The guarantee asks one thing of you: let HQ do its work. Give it the access it needs and review its work in good faith. If our records show you kept declining or blocking the work HQ set out to do, the guarantee does not apply. If we see that happening, we tell you in writing so you can fix it.

The six months start the day HQ goes live for you. The Founding 50 are included. The guarantee covers HQ only, never coach fees.

Questions florists ask
Will it take phone orders?

It handles messages and email, and your Hero helps you keep up with calls.

Can it plan delivery routes?

Nehemiah at the Operations Desk schedules your deliveries and keeps customers informed of the time.

Is my customer list private?

Your private data stays in your own system.

What if it does not help?

If HQ does not complete at least 40 hours of real admin work a month for you in your first six months (100 hours on Medium), tell us by the end of month five and we refund every dollar you paid for the plan.

When can I start?

The Hero is available now. HQ launches in December 2026, and the founding list is open today.

Who we are

A Christian-run company, and proud of it.

Churches get free Hero seats. When a member's business joins, its church gets an HQ, free.

Simon is named for Simon of Cyrene, who stepped in and shouldered the cross for another. Shouldered takes no outside funding and is open to everyone. The technology comes from the OurWorld group: ten years of work, 60+ engineers, running in 20+ countries.

Get started

Pull up a chair.

Start with your Hero today, take a Founding 50 place for HQ, or just come and ask questions in the community.

Or write to Simon: simon@shouldered.com